Fund a campaign. Editors post your song. You set the budget and how they're paid — per view, or flat per video.
No followers needed · Free for creators · You set the budget
Live figures read straight off the board. The 10M+ and the 8 labels are @josh.edit's own track record — the editor Cratelo was built out of, not campaigns the platform has run. We'll say so until the platform's own numbers are bigger.
Active
Reach
Ken Carson
Ken Carson — "Shades On" basketball edits
$0.90Per 1,000 views
$500Budget
$500 left · $0 paid out
TikTok
Open
Active
Invite only
ADELA
ADELA — "Ain't in LA" sports edits
$35Flat per video
$70Budget
$70 left · $0 paid out
TikTok
Open
Active
Invite only
Ken Carson
Ken Carson — WWE sound promo
$90Flat per video
$90Budget
$90 left · $0 paid out
TikTok
Open
Your record here
Fund a campaign and it goes on this board with the sound, the rate and the rules attached. Editors take it from there.
Get told first
Campaigns run until the budget's gone and the early posts take the best of it. Leave an email and you'll know the moment one opens.
Browse the board
Browse by what you post
The difference is simple: whose page the video ends up on.
Creators post your track to their own audience. You set what a post is worth — a rate per 1,000 views, or a flat amount per post.
Best for: pushing a single, seeding a sound, release week
An editor makes the video. You post it as your own and own it outright. Flat price, agreed before anyone starts.
Best for: filling your own feed, label rosters, faceless artists
Running more than one record? Both types come with every plan →
A campaign isn't a phone call and a vibe. It's a listing — what plays, who can post it, what a post is worth, and where the money stops.
Set the rate, the budget and the per-post cap. The budget is a hard ceiling and what you don't spend stays as credit. Then it goes on the board with the sound and the clip pack attached.
Start a campaign →41,208 views at $1.20 per thousand earns $49.45. The cap you set pays $40 of it and puts the rest back on the board for the next creator. You know the worst case of every post before it goes up.
Open the board →Creators don't chase an invoice and artists don't wonder where the budget went. Every post, every view, every dollar — one list, both sides, nothing reconciled in a DM.
Register your accounts →Surfaces above show the mechanism with example numbers, not a past campaign. Real numbers are public on the board.
A record almost never breaks because one video hit. It breaks because a lot of accounts used the sound and a few of them caught. That's the whole reason this is many creators instead of one expensive one — same budget, more shots.
It works or it doesn't, and you find out once. No second attempt on the same money.
Most won't land. You only need a few to. Thirty tries across thirty different audiences is a spread, not a bet.
The grid illustrates the mechanism — it is not a measured hit rate, and we won't publish one until we've run enough campaigns to have an honest number.
The first one we run, published in full.
Every creator, every post, every view count and every payout — the whole thing, win or lose. If the spread doesn't work, you'll see that too. That's the number worth trusting, and it's the only one we'll ever claim.
There are three ways to get a record posted. Here's all of them, straight.
| Cratelo | Clipping platforms | A promo agency | DMing editors | |
|---|---|---|---|---|
| Who can post | Anyone. No follower minimum, no account-age rule. | Typically 10K followers and a 6-month-old account. | Their own small roster. | Whoever answers. |
| What creators pay | Nothing, ever. Plans are for labels only. | Sometimes a monthly fee to be seen first. | N/A — they're staff. | Nothing. |
| Cut of your budget | None. Every dollar reaches a creator. | A percentage, usually folded into the quote. | The retainer is the cut. | None. |
| How you pay | Your call — per 1,000 views, or flat per video. | Per view only. | Retainer, whether it moves or not. | Per video, negotiated one at a time. |
| Video on your own page | Yes — Ghost campaigns, rights transferred on delivery. | No. | Sometimes, at agency rates. | Yes, if you agree it yourself. |
| Did they use your sound | Checked before it pays. A re-upload doesn't count. | Usually eyeballed. | You take their word. | You check by hand. |
| Worst case per post | Known upfront — a per-post cap you set. | One viral video can eat the budget. | The retainer, spent either way. | Paid before you see the result. |
| Money you don't spend | Stays as credit. We don't keep it. | Varies. | Gone. | N/A. |
"Clipping platforms" describes the follower and account-age gates the main music and brand clipping platforms publish on their own creator pages. We're describing the model, not one company — and we'd rather you check it than take our word.
8Labels who've paid us to make
videos with their artists' music
The editor labels call when a record needs to move — 10M+ views for artists this summer alone. Cratelo is that same network, opened up so any artist can use it and any editor can get paid from it.
What that looks like
What a record does on our pages: 972K — DYW Dance · 886K — Whoa · 822K — Roundtripski — 2.7M views, 400K likes, three edits. Every number is a real post you can click. These labels hired us directly, not the platform — Cratelo is that same job at scale, with hundreds of editors instead of one.
The four things that turn a promo deal into a mess, dealt with before anyone posts anything.
No followers needed.
Everyone else wants 10,000 followers and a six-month-old account. But TikTok pushes videos, not accounts — so we let everyone in, and creators climb by delivering. That's why your budget reaches pages nobody else can buy. See how creators climb →
If you have music
A record rarely breaks off one video. It breaks because a lot of accounts used the sound and a few caught. One post is a coin flip; thirty on the same budget is a spread. We haven't published a hit rate because we haven't run enough campaigns to have an honest one — here's the mechanism, and Campaign 001 gets published in full.
You set the budget and can't go over it. You also decide how creators get paid — a rate per 1,000 views or a flat amount per video. Pay per view and a flop costs you almost nothing. Running more than one record? See the plans.
No. Every dollar of the campaign budget goes to a creator. The plan fee is separate and covers running the campaign — which is why the plans page shows them as two different things.
Counts come straight from TikTok, Instagram and YouTube — not screenshots. We check the video actually used your sound, screen for fake traffic, and cap every post so one video can't drain the budget.
Any time. What's left stays as credit on your account. We don't keep unspent money.
No, and they never will. Plans are for artists and labels. The board is free to join with no follower minimum — which is exactly why your budget reaches pages the gated platforms can't sell you.
Here to post, not to promote? Rates, levels, payouts and every creator question live on the campaign board →
We're taking the first campaigns now.
Tell us what you're pushing and we'll set the first one up with you by hand — budget, rate, rules, the lot.
No spam. We'll reply within a day.
A roster rather than one record? See the monthly plans →
Here to post, not to promote? Open the campaign board instead →